Alec McPhedran's Page

The creative sector has been hit particularly hard in the current climate. With advertising revenue falling, daily rates for freelancers possibly no different to ten years ago and small businesses struggling to match previous years income, it’s a very serious time. Now, more than ever, many media, creative and art businesses are looking at impro… Continue

I now have the masked figure firmly embedded in my mind as a scary first image of Who Needs the Sea. Can we have a new one now please?

Stephen Covey's Seven Habits of Highly Effective People®
As a leadership trainer, I do kind of bang on a bit about a whole range of management models and techniques that people who lead others should be thinking about to get the best out of their teams. One of the models I particularly like for the cre… Continue

The Great Apostrophes Debate – A Bit of Clarification Perhaps…
The rules concerning the use of Apostrophes in written English are very simple:

1. They are used to denote a missing letter or letters, for example:
- I can't instead of I cannot
- I don't instead of I do n… Continue

I've delivered a number of creative thinking workshops recently and when we look at brainstorming ideas, most people quite happily claim to be fully familiar with the process and frown at my dumb question of checking if they are aware of the actual process of brainstorming. It'… Continue